Creative storytelling executions for a new product launch
in the Re-Nutriv Franchise skincare category aligned with its heritage 
and inherent core values. Inspired by Estée Lauder's legendary love of flowers,
the modern alchemy of the Floralixirâ„¢ Dew begins with 
two precious flowers that thrive in extreme environments. Their 
potency magnified by the power of Re-Nutriv science.